Arun heads Business Development at Manorama Online. A graduate of the Indian Institute of Management, Calcutta, he has close to 15 years of experience having worked in various domains. Arun specializes in online product development and digital marketing, and has worked extensively in optimizing growth for online products. At Manorama Online, he leads the effort for integrating a reader revenue model, and other potential areas of growth, monetization and digital transformation. He has also authored books on Corporate Sales, Business Negotiation, and Digital Marketing.