Asmaa Hechenberger is Head of Data & Analytics at Ippen Digital, where she leads initiatives that connect business domains with data, AI, and BI engineering, and cloud infrastructure to build a strong and scalable foundation for data-driven innovation.

Over the past 15 years, she has worked across different industries — including healthcare, e-commerce, insurance, finance, media, and controlling — gaining broad experience in data engineering, analytics, and leadership. Her passion lies in developing data, AI, and BI strategies that turn complexity into clarity and enable better, smarter decisions.

Before entering the tech world, Asmaa started her career in languages and communication. That background still shapes how she works today: Asmaa sees data not just as numbers, but as a language, one that can tell meaningful stories when we learn how to listen to it.

Asmaa is also committed to promoting diversity, inclusion, and education in tech, supporting initiatives that create visibility, belonging, and equal opportunities.