Atelier serves as the Head of Digital and Head of Product & Technology, EMTM Group at SPH Media, where he leads the strategic roadmap across English, Malay, and Tamil platforms. Since joining in 2018, he has been instrumental in the digital transformation of flagship titles like Lianhe Zaobao and The Business Times. With over 12 years of industry experience, his background evolves from product design to product management, blending creative insight with technical expertise to drive media innovation.