Beatriz has been a founding member of the IAB Peru and Board of Directors since its inception. since its beginnings. Vice-President in two periods (2009-2010) and (2015-2018). Since 2019 she is part of the staff as General Director. Current Member of the Advisory Advisory Committee of the Master in Marketing and Business Management of the UTP Graduate School and of the UTP Graduate School and the Effie Awards in Peru.
She is a publicist by the Peruvian Institute of Advertising, educator by the University of Los Angeles, 23 years of experience in marketing. Los Angeles University, 23 years of experience in digital advertising having worked in companies such as worked in companies such as: I Latin Holdings, Grupo El Comercio, Grupo RPP, and Media Networks-Telefon. RPP, and Media Networks-Telefónica. Winner of the Women Marketeer Peru in the Digital Digital category and ANDA Awards.