Bettina has worked in the media industry for six years in positions in editorial, social media and more. Since two years, she is Head of Vertical Hub at Blick Group. The team creates products and channels, that address new audiences and create innovative advertising environments. The Vertical Hub serves as an interface between newsroom, customers, and users. In 2021, Bettina was awarded the 30 Under 30 Award by International News Media Association INMA.

During the year, Blick participated in Table Stakes Europe. The program is conceived for news organizations to help drive digital revenue growth by focusing on audiences. Bettina presents the experiences and insights she generated from Table Stakes learnings for the verticals at Blick Group.