Carly Steven began her SEO career at the Daily Mail over 15 years ago, collaborating with editors to integrate SEO best practices into newsroom workflows. She spent three years in Canada, working across the Postmedia brands, before venturing into the agency world at the digital marketing company Reshift Media in Toronto.

On returning to the UK, she led audience development at City AM before joining The Sun’s London team, where she also oversaw the expansion of the-sun.com’s SEO department in New York.

As co-chair of the AOP Audience Development steering group, she has played a key role in shaping industry standards. After 6.5 years at News UK, she has returned to where her career began, now serving as Global Head of SEO at MailOnline.

Speaking at:

World News Media Congress 04 – 06 May 2025 | Krakow, Poland