Carolina Ibargüen

CEO, Kantar IBOPE Media, Colombia & Ecuador

Carolina Ibargüen is a Business Administrator, Business and Marketing Communicator from EFAP International University Brussels, Belgium. MBA from ESDEN Business School, Madrid, Spain. She studied Marketing Management Program from Harvard University at Universidad de la Sabana. She also holds Diplomas in Senior Management, Marketing Management and Financial Management from Forum. She has been in the advertising, marketing and communications industry for more than 24 years.

Eight years ago, she assumed the position of CEO of Kantar IBOPE Media for Colombia, where she accepted a great professional and personal challenge that has led her to test herself in a sector that is in constant transformation and growth, and in 2023 she assumed the position of CEO of the company also for Ecuador.

A pioneer in Diversity and Inclusion, she leads KIND in Latin America, Kantar IBOPE Media’s global vertical on inclusion and diversity.

Highlighted as a Powerful and Successful Woman in 2019 by Gerente Magazine, she was elected Women to Watch Colombia 2020 and is a founding member of Women In Connection. She is a columnist for Publicidad y Mercadeo Magazine, took the Women in Board Leadership Program at CESA, also participated in the League of Directors organized by Kearney and the School of Management at the Universidad de los Andes, is part of the Board of Directors of IAB Colombia (Interactive Advertising Bureau), ACEI (Colombian Association of Market Research and Public Opinion Companies), Reteki SAS, Women in Connection, International Women’s Forum Colombia and Save The Children Colombia. She participated in Page Group’s special Mujeres que Inspiran 2021 and has been a speaker at different events for entities, companies and the media.