Carolina Jung is VP, Head of Activation for Assembly Global APAC where she oversees strategic data, technology, and publisher partnerships to further advance and augment Assembly’s activation solutions for clients. Prior to Assembly, Carolina held a hybrid role as Head of Precision and Regional Client Partner for IPG Mediabrands working as part of J3 & Cadreon APAC, responsible for assisting Fortune 500 clients such with their digital transformation journeys and data-led audience strategies across the region.

Before arriving in Singapore, Carolina led innovation for Cadreon (now Matterkind), IPG Mediabrands’ Adtech division in Canada, where she helped spearhead Canada’s first Advanced Linear TV and programmatic OOH campaigns in market. Previous positions include:  Sales Director for Adconion (now Amobee), Account Executive at Microsoft, and Social Media Manager/Interactive Marketer for Samsung. She is also an avid industry contributor and regular speaker at industry events and previous Chair of The Interactive Advertising Bureau of Canada’s Data Analytics Committee.