Caroline is a multi-talented journalist and digital media strategist with over 20 years of experience in content creation for traditional and digital platforms, management of brand editorial and native advertising projects, and development of digital communication marketing strategies.

She is the immediate past Digital Editor at the Standard Group Plc where she led the newsroom digital transformation project, grew digital assets for the traditional news brands (KTN News, The Standard, Spice FM, Radio Maisha, Standard Digital Entertainment), led the audience acquisition, retentation and growth strategy, and created content monetisation opportunities online. She hosted a popular weekly podcast called Workplace Talk where she discussed practical ideas to help Gen Z navigate work life.

Prior to joining the Standard Group, in 2015, Caroline was instrumental in setting up Kenya’s first viral mobile news website – www.Tuko.co.ke where she was the first Managing Editor. The website was launched to compete with legacy media outlets and offer younger audiences news content in compelling multi-media formats.

As a storyteller, Caroline was among 23 journalists from Africa who covered COP27 in Sharma-El-Sheikh, Egypt. Caroline has written for various local and international publications; among them Forbes Africa, Media 24 magazines and various trade publications on the Continent where she has interviewed business leaders and entreprenuers. She is also an accomplished author of Toto Series, a children’s book about Kenya’s history published under the Kenya Year Book, Kenya@50 project.

Caroline holds a BSc Journalism & Communication from Moi University, MA New Media & Society from the University of Leicester, and an Executive Masters in Leadership and Innovation (Distinction) from the Aga Khan University Graduate School of Media and Communication.

She is an active member of the Kenya Editors Guild where she sits on the Strategy Committee. Internationally, Caroline is a respected Digital Media Development and Sustainability trainer and coach. She has worked with media houses and journalists in Ethiopia, Tanzania, Rwanda and Zimbabwe.

Caroline sits on the Supervisory Board of the World Association of News Publishers (WAN-IFRA) and is a Coach for the Women In News Digital ABC Course.