Caroline is a trained journalist with 17 years experience in print and online media and she is currently Head of Storytelling and Visual Content, Hill & Knowlton Africa.
Previously she was Digital Editor of the Digital at Standard Group Plc, where she was responsible for growing online audiences for broadcast and print brands in the Group namely: KTN Home, KTN News, Standard newspapers, Nairobian, Radio Maisha and the Standard Group online assets that include: www.standardmedia.co.ke, www.sde.co.ke – Kenya’s #1 entertainment website, www.farmers.co.ke, and Ureport.co.ke – a citizen journalism website. Before joining Standard Group, Caroline worked at Genesis, a global internet consumer company with headquarters in Kiev, Ukraine. While at Genesis, she started www.tuko.co.ke Kenya’s first viral news website that disrupted the Kenyan media landscape in 2015. She was the first Managing Editor of Tuko that started out as a “Breaking News” website.