Cherish Leow is the Assistant Vice President, Branded Content & Editorial Solutions at Astro AWANI, a dynamic Malaysian news brand with contents that transcends platforms.

As a senior editor and branded content strategist, she leads an agile, young team of content strategists, campaign managers, producers & reporters, where they strategise and craft content solutions to meet brands’ communication needs – all while striking a balance by aligning with the newsroom’s editorial narratives, making sure that the bespoke campaigns are relevant and adds value to the audience.

Over a decade in the media industry, Cherish was previously a TV & digital producer-cum-reporter, with a focus on gadgets, technology and entrepreneurship. During the earlier days of her career, she has experimented with mobile journalism and had experience in web project management, digital marketing, and analytics.

Now she tells brand stories, build pitch decks & present content ideas.