Clara is an SEO and Digital Strategy Consultant for different media outlets, incorporating the vision of product and business to any project. I also work as Head of Innovation and Digital Strategy at AMIC, a local media association with more than 600 members, focused on new projects that incorporate artificial intelligence. I have specialised in SEO for news and media, attracting new audiences, strategies for Google Discover, digital transformation of newsrooms, content planning, SEO functions and roles in a newsroom, as well as the creation of editorial product focused on business. Previusly, she was Director of SEO and Product in the Spanish media El Nacional and SEO manager at betevé, the local and public television in Barcelona. She is also an associate professor of journalism and communication at the Autonomous University of Barcelona.