Clara Soteras is an SEO and digital strategy consultant for news organisations, working with newsrooms across Spain, Europe, LATAM and the US. She trains journalists and editorial teams worldwide and regularly speaks on journalism, SEO, audience growth and media innovation.

Soteras founded The Audience Club, a global community for media professionals focused on audience growth, content strategy and digital innovation. Clara is also the author of SEO Playbook for News Publishers and serves as a judge for several industry awards, including WAN-IFRA, ONA and LION Publishers.

Previously, she was Head of Innovation and Digital Strategy at AMIC, Director of SEO and Product at El Nacional, and SEO Lead at betevé.