Clíona Mooney is Group Data Analytics & Insights Director at The Irish Times Group, using data and research to maximise existing audiences, to target new audiences and in driving subscriptions. Key to the role is delivering actionable insights to enable informed decision-making within the organisation. Clíona has been with The Irish Times since 2010 and previous roles included CRM Specialist, Business Analytics Manager responsible for building and developing the analytics function, and Subscriptions & Reader Insights Director with responsibility for driving the acquisition and retention of digital subscribers at The Irish Times.