An economist and digital strategy expert, she has more than a decade of experience leading transformation across the technology and media industries. She manages strategic partnerships with local and regional news organizations, helping drive journalism sustainability, technological innovation, and the transition to long-term digital business models. She works closely with leading media companies across the region, supporting their digital transformation, audience development, and revenue growth strategies.

She combines a strong analytical background in economics with expertise in digital revenue strategies and advanced monetization technologies, helping strategic partners adopt innovative solutions to maximize their digital growth. Her leadership focuses on building strong partnerships with news organizations to foster resilient, sustainable, and collaborative media ecosystems while strengthening digital capabilities across the region.