Cristina de Diego is an executive with more than 20 years of experience in marketing, communications, and digital business development. With a degree in Business Administration and Management from IESE, she has developed her career in telecommunications and large publishers, leading growth and monetization strategies.

She currently leads the digital revenue generation strategy at PRISA Media, managing key areas such as the gaming section and affiliate programs. Since October 2020, she has led the subscription acquisition project for EL PAÍS, which recently surpassed 400,000 subscribers.