Dana works as Director Product at Hamburger Morgenpost (MOPO), a leading media house in northern Germany.

With a strong focus on Digital Analytics and Paid Content, she drives innovative product strategies that enhance user engagement and revenue growth. Leveraging her expertise in data-driven decision-making, she has successfully led the development and optimisation of the digital offering at MOPO.

Prior to her current role, she worked as an analyst at Statista Q, where she specialised in market analysis, providing valuable insights into industry trends and supporting data-informed product and business strategies.