David Buttle is the founder of DJB Strategies, a boutique consultancy working at the intersection of media, information services, and technology, established in early 2024 after more than fifteen years in senior roles across global media businesses. His consultancy integrates robust strategic analysis with practical execution, helping organisations succeed amid rapid changes driven by artificial intelligence and platform evolution. David’s most prominent leadership roles were at the Financial Times, where he served as Director of Public Affairs and Platform Strategy and previously as Global Commercial Marketing Director. At the FT, he shaped strategy around AI adoption, managed relationships with tech giants, and interfaced with governments on policy and legislative issues. Before joining the FT, David held senior marketing and communications positions at Pearson and worked in corporate communications and marketing for education and consulting organizations. David is a regular columnist for Press Gazette and contributor to The Drum, focusing on media, technology, platform regulation, and the implications of AI for publishers. His writing explores topics like AI-assisted content creation, digital regulation, and the economic future of publishing. David holds an MBA from Warwick Business School, and has served as a judge and board member for organizations such as the Independent Publishers Alliance, Incorporated Society of British Advertisers (ISBA), and UK Effie Awards. He is known for his public speaking engagements on media strategy, AI, and technological disruption within the publishing sector