Edmund Chua is the Head of Consumer Insights & Analytics at AsiaOne, where he oversees a team dedicated to leveraging data and AI to drive media strategy and operations. Edmund’s team has successfully developed award-winning AI models and implemented them for the purposes of user, content, and landscape analysis. The team is also in charge of AsiaOne’s knowledge partnership initiatives, where technology and analytics is leveraged upon to create mutual value.

Edmund has more than 10 years of experience in management consulting and research. Across his career he contributed to the development of analytical frameworks to assess effectiveness of public communications; development of social, economic, and security policies; design of information systems to objectively capture, measure, and analyse corporate metrices; and formulation of corporate strategy. By drawing insights from diverse data sources, Edmund has supported strategic decision-making for top executives at Fortune 500 companies and government agencies.