Germán leads Product Strategy, Audience Development, and New Communities at RELEVO, the sports news platform in development by Vocento, launched on social platforms in May 2022. He formerly worked as Product & Audience Development Director at Unidad Editorial (publisher of El Mundo, Marca, and Expansión, among others titles) where he developed the existing user-centered digital product management and development workflow.

Germán has helped companies to assemble, train, and manage digital product and audience development teams to define and deliver products that customers love AND work for the business. For more than a decade, he pioneered the introduction of product thinking and strategy in some of the most important media brands in the Spanish-speaking world, helping them translate their leadership from their legacy businesses into the digital universe.