Germán Frassa is a journalist and product leader with over 25 years of experience working with media organizations in Spain and Latin America.

He currently serves as Director of Digital Product at Prensa Ibérica, a leading Spanish media group that publishes 27 newspapers, multiple magazines, and more than 70 hyperlocal news websites.

Previously, Germán co-founded RELEVO, an innovative digital platform for sports news, where he served as Strategy and Product Director. In 2023, RELEVO was honored with the Best European News Website award by WAN-IFRA.

From 2010 to 2021, Germán was Director of Product at Unidad Editorial, publisher of prominent Spanish newspapers El Mundo, Marca, and Expansión. During his tenure, he spearheaded the introduction of product workflows, roles, and methodologies—one of the first initiatives of its kind in the Spanish-speaking media industry.

In 2017, he authored Productos Digitales: el proceso de creación, one of the few books on product management available in Spanish.

Born in Buenos Aires, Germán has lived in Madrid since 2002. He regularly coaches and consults for news publishers across Latin America on topics such as product thinking and digital transformation. Additionally, he teaches at several universities in Spain, sharing his expertise in journalism and business schools.