Germán Frassa (Buenos Aires, 1967) is Product & Audience Development Director at Unidad Editorial (publisher of El Mundo, Marca, and Expansión, among others titles). He started his career in Argentina, where he worked as a journalist in TV, radio, and print media, before switching to diverse roles on digital media since 1995. He moved to Madrid in 2002 to lead the international projects department at Terra, Telefonica’s web portal. After managing several Vocento’s digital properties, he joined Unidad Editorial in 2010, where he developed the existing user-centered digital product management and development worflow.