Giancarlo Arena, or Gian, is a seasoned entrepreneur and AdTech leader with over 20 years of experience in digital marketing, specializing in programmatic strategies, data-driven innovation, and digital ecosystems. As Global Head of Programmatic & Retail Media at Adsmurai, he has been instrumental in crafting successful media strategies for some of the world’s most renowned brands. Gian’s teams consistently delivered business growth focused on transparency, efficiency, and tangible results. A thought leader and advocate for industry innovation, he regularly shares his expertise at conferences and in leading publications, shaping the future of programmatic advertising.