Gisella Salmón is a journalist and digital audience engagement specialist with over 15 years of experience in media. As Head of Engagement at Grupo El Comercio – Peru, she leads content strategies specializing in new narratives, subscriber experiences, newsletters, and paywall content, focused on strengthening audience relationships and improving user retention.

Her training in Interactive Marketing Strategy (ESAN and ESIC) and Data Science for Social Sciences and Public Management (PUCP) has allowed her to integrate artificial intelligence and natural language processing (NLP) into the creation of new journalistic narratives. She has worked on innovative projects that combine data analysis, automation, and storytelling to explore trends and audiences from a strategic perspective.