Gonzalo Teubal is a journalist and has been linked for most of his career to Grupo Prisa in Spain, one of the largest media groups in the world and leader in the Spanish market. He is currently Director of AI and Audiences at Prisa Media, where he coordinates the strategy and governance of AI tools as well as change management for PRISA’s newsrooms, but also for the rest of the company’s departments.

Since the advent of the internet, he has been part of the teams that have driven the development and management of the digital versions of the different newspapers. First at Cadena SER, as part of the pioneering digital radio team, then in the division created specifically for the creation of digital content and products, Prisacom, before finally landing in the print media: at the financial newspaper Cinco Días as head of digital product, applying the latest tools and data to new distribution channels, then at the newspaper El País as part of the strategic team responsible for innovation and development of digital products and, just before that, as Chief Digital Officer at the sports newspaper AS.