Heikki serves as the full-time Chairman for Choicely, based in their Zug, Switzerland office. His operational responsibilities include leading Choicely’s media, sports, and entertainment practice, as well as managing investor relations.

With over 25 years of experience in European digital media and technology, Heikki brings a wealth of knowledge to his role. Previously, he was the Commercial Director and CEO of MTV3, Finland’s largest private broadcaster. He is also the founder and former CEO of Satama Interactive, a digital tech consultancy that he grew from the ground up, expanding it to seven different countries and leading it through a successful IPO.

Additionally, Heikki is the Honorary President of Egta, the European trade body for commercial broadcasters.