Henrique Lacerda is the Manager of Digital Products and Strategic Partnerships at CNN Brasil, one of the top three media outlets by audience in Brazil, which marks six years of operation in 2026. With over 10 years of experience in digital publishing, he has built his career at leading companies such as Estadão and UOL, working at the intersection of product, audience growth, and monetization.
At CNN Brasil, Henrique leads strategic artificial intelligence initiatives in partnership with Google News Initiative, while also overseeing the development of the company’s mobile app and building partnerships with other publishers. His work focuses on expanding content distribution and unlocking new revenue opportunities.
He is also part of the programmatic team, contributing to the advancement of sophisticated personalization strategies that enhance user experience and engagement.
Henrique’s work is centered on leveraging technology, data, and product thinking to drive growth, efficiency, and innovation in digital journalism.