Hrvoje Odak is a digital transformation leader and Head of CRM & Customer Experience at RTL Croatia / Voyo, where he also serves as an internal AI ambassador. With extensive experience across media, customer retention, and digital strategy, he specializes in integrating generative AI into modern business workflows, content operations, and customer engagement models. Hrvoje regularly leads executive workshops and hands-on AI training programs, helping media and marketing teams move from AI experimentation to scalable daily adoption.