Ignacio Lara Saldaña is a journalist by training but every day he is further away from the traditional exercise of that profession. Today he is Director of development and new business at RDF Media (Sonar, Play and Radio13c) and director of Emisor Podcasting, the podcasting platform of the same group.

His objectives are to create products and lines of business associated with content that are profitable and sustainable. The challenge is not a minor one: to find a way to ensure that the media can continue despite an unfavorable economic scenario.

At the same time, he is in charge of the creation and executive production of digital programs, or podcasts, such as Primerizas, Guardianas del Amor, Bendiciones, Discografía Sonar and many more.