Inês Bravo is the Digital Product & Experience Lead at Impresa, leading the digital transformation of its media brands – Expresso, SIC, SIC Notícias, and Opto SIC (its OTT streaming service). She champions a user-centric approach, driving innovation across Impresa’s digital platforms by leading cross-functional teams to design, develop, and deploy advanced content management systems and integrate AI tools into newsroom workflows and products.

As a senior consultant specializing in digital strategy for global markets, Inês works in digital transformation, digital products and services strategy. She is also a passionate advocate for digital literacy, particularly focusing on developing tools for young people.

Previously, as Product Manager and UX Designer at Expresso, she led its digital evolution, establishing it as a national digital benchmark and earning international recognition for its excellence.