As the Head of Editorial Analytics at Axel Springer Germany, Janis and his team play an important role in establishing a data inspired newsroom at their two biggest news brands, BILD and WELT. Targeting different audiences, through different channels, with different goals and different work cultures, those two brands need a very distinctive approach. Therefore, empathy and creativity are just as important as data and tech itself.
Janis has studied Journalism and worked as an editor for various newsrooms, the Financial Times Deutschland among others, before continuing his career in the field of marketing, mainly for video game publishers. Today, he uses his experiences from both worlds to create a strategy that includes product, data science, as well as marketing and psychology concepts.