Pioneer of the digital advertising industry in Latin America, with more than 25 years of experience in the Ad Tech ecosystem.
Currently, he is founder of The Interactive | AdTech Experts, the first consulting firm specialized in the Advertising Technology ecosystem in Latin America, where he helps agencies, advertisers and media to efficiently face the paradigm shift.
He was Head of Agency at Entravision (Entravision Communications Corporation NYSE: EVC) developing a portfolio of 400 advertising agencies, including 100 of the Big Six group in more than 18 countries in LATAM. He represented and marketed digital platforms such as Meta, Spotify, LinkedIn, Anzu & Vix among others.
Previously, he served as Vice President of Sales at RedMas/Cisneros Interactive Company (also part of Entravision Communications Corporation NYSE: EVC) with commercial responsibility in 15 LATAM markets: Argentina, Chile, Colombia, Peru, Ecuador, Paraguay, Uruguay, Bolivia, Guatemala, Panama, Costa Rica, Puerto Rico, Dominican Republic, El Salvador and Honduras.
Previously, he was VP of Sales at Headway Digital (Entravision Communications Corporation NYSE: EVC), Commercial Director for the Southern Cone at US Media Consulting/MediaDesk (the first DSP in Latin America) and Commercial Manager of Infobae.com and Infobae America, overseeing its launch and internationalization.
The executive has extensive experience in the digital industry, both in companies specialized in AdTech and media.
He studied Business Administration at the University of Buenos Aires (UBA) and holds an Executive Program in Business Management from UCEMA.
He has been a speaker on digital transformation and programmatic buying at leading digital industry events such as EXMA Bolivia, IAB Colombia, Ned Peru, IAB Uruguay, 2i Paraguay 2017/2018/2019, AMBA, Social Media Summit Argentina and Social Media Day Montevideo between 2017 and 2018.
In addition, he was a guest lecturer at Digital House and in the Master’s Degree in Digital Business taught by UdeSA with topics related to programmatic buying and online advertising.
The executive has more than 16,500 professional connections on LinkedIn where he actively participates.