Jennifer is an executive leader with over 20 years of experience building and leading large-scale companies’ data strategy teams and projects. She worked 14 years at Gannett where she held various data-related positions before being appointed SVP, Data Strategy and Analytics in 2020, a position she held until September 2022. She has built and led teams comprised of business analysts, data governance, data science, qualitative and quantitative research, testing strategy and data visualization. The teams she has led have provided audience and monetization insights and analysis across Marketing, Product, Content, Customer Retention and Digital Strategy operations in support of B2B and B2C businesses generating well over $1B in annual revenue. She launched her own coaching practice: Spire Vision Leadership, on February 21. Jennifer has held Board of Director advisory positions for the Digital Analytics Association and the Media Ratings Council Digital committee.