Jens Pettersson is responsible for developing journalism and product for the local media conglomerate NTM. He has over 25 years of experience in newsrooms, mostly in different roles at one of Sweden’s largest regional newspapers Upsala Nya Tidning where he among other things was managing editor for five years and responsible for their digital transition. In 2020, he became responsible for NTM:s fresh start on digital subscriptions: and initiated ”Let’s get ready to double” aiming for doubling the number of digital subscribers in three years. Today he is responsible for editorial strategy and analysis and NTM:s AI-powered newsroom tools.