Jessica Bulthé is currently working as business partner in the data team of Mediahuis Group. Mediahuis is an international media company with several news brands in Belgium (i.e. De Standaard, Nieuwsblad), The Netherlands (i.e. NRC, Telegraaf), Ireland (i.e. The Independent, BelfastTelegraph), Luxemburg (i.e. The Worth) and soon in Germany as well. In her current role, Jessica has a main focus on the data strategy of the B2C side of these news titles and how data science can support how a subscriber is converted and retained. In a more distant past, she received a PhD in computational neuroscience and was working as data scientist at Volvo Group and at Mediahuis.