Working across The Independent and London Evening Standard as Chief Data & Marketing Officer, Jo is tasked with driving the First Party Data Acquisition, Data Monetisation, Registration, Analytics and Consumer Subscriptions/CRM strategies across the business. She also oversees GDPR compliance.

Jo was appointed Chief Data Officer in November 2016 after 3 years as Director of Strategic and Commercial Data, and having spent the previous 7 years as Digital Commercial Director for ESI Media. She acquired additional responsibility for reader revenues in June 2020.

Jo is the current Chair of the AOP, and has held this position since 2016.

Throughout her career, she has been fortunate enough to be at the very forefront of data and digital disruption in the publishing industry. From driving change through the introduction of e-commerce, video and programmatic advertising (before it was mainstream!) to pioneering a company-wide data strategy for a multichannel media business with a digital monthly audience of 100+ million.

Jo is a regular speaker and panellist at conferences and events including WAN-IFRA, INMA, Digiday, ATS, Digital Media Strategies, AOP, Guardian Changing Media Summit and at tech vendor, partner and agency events. She contributes thought-leadership pieces to many digital publications including New Digital Age, Campaign, Exchange Wire, Media Voices and Press Gazette. She is a regular judge for industry awards.

Jo graduated from Bristol University with an honours degree in biology, and worked at IPC Media for five years in sales for New Scientist, before moving to JC Decaux and The Independent. Jo’s career has been interspersed with travelling, completing an MBA at Ashridge Business School, and having two children.