Joseph Lawrence

CEO, MeSearch, USA

With three decades of legal and business experience culled from banking, real estate, mergers & acquisitions, media, and advertising, Joe joined Trib Total Media and helped with its business and digital transformation. He was instrumental in starting 535media, a digital advertising agency, and has been leading its programming and development department since 2015.

As VP of Investments and General Counsel for Trib Total Media / 535media, Joe has been active in technology start-ups, joint ventures, and acquisitions. All of this led to Joe seeing the opportunity for publishers in bringing together the technology of Crivella Technologies’ Knowledge Kiosk with the tremendous content and advertising capabilities of the publishing industry. He serves as the CEO of MeSearch.

Out of the office, Joe serves as a leader with the Boy Scouts of America and is an avid outdoorsman. As further proof of his resolve to get the job done, Joe served for decades leading community development organizations in Pittsburgh’s Northside area, and helped envision and deliver on a $5.5 million fundraising effort to establish a charter high school for the arts (Westinghouse Arts Academy) and a $10 million fundraising effort and development project to restore the 1890 Westinghouse Air Brake Co. General Offices building (the “Westinghouse Castle”).

Joe has a Bachelor’s of Science in Finance degree from the University of South Florida, a Juris Doctorate degree from the University of Pittsburgh School of Law, and a Certificate from the Business Analytics Program at Harvard Business School and the Harvard School of Engineering and Applied Sciences.

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