Justin Joyas is a senior business development manager at GMA News Online, working at the intersection of journalism, digital, partnerships, data, and artificial intelligence. With a background in Liberal Arts and more than a decade of experience in the newsroom, he focuses on how data and AI can enhance the work of storytellers to attract a wide variety of readers.

He previously led the newsroom’s social media operations, where he established data-driven processes that allowed GMA News to become the most viewed, most engaged, and most reached local news brand in the Philippines online.

Through ongoing and previous projects, he advocates for a responsible use of digital media.