Karen Franken is the Director of Strategy at Piano, where she drives strategic initiatives to help publishers increase revenue and improve customer engagement worldwide. Since joining Piano in 2021, she has held various roles focused on client strategy and digital optimization. Before Piano, Karen worked across North America, South America, and Europe in digital marketing and business development, leading campaigns for major brands such as Disney, Amazon, and AB InBev. She has a strong background in audience strategy, monetization, and data-driven storytelling. Karen holds a degree in Media and Entertainment Management from Inholland University of Applied Sciences. Originally from Mexico and now based in the Netherlands, she offers a global perspective shaped by her diverse market experience.