Katherine Pérez Zapata is Marketing and Audience Manager at Grupo Nación, Costa Rica’s leading media company, based in San José.

From her position, she leads comprehensive digital marketing strategies, audience management and brand positioning, with a focus on data analysis, innovation and market expansion. She has worked on strengthening the connection between valuable content and audiences, working closely with editorial, creative and technology teams.

Before joining La Nación, she was Project Manager at Grupo de Diarios América (GDA), a consortium that brings together twelve of the most influential media in Latin America. There he led regional projects in key areas such as digital subscriptions, technology, finance, human resources and business strategy.

With a solid media background and a results-oriented strategic approach, Katherine Pérez Zapata continues to drive Grupo Nación’s digital transformation and growth, strengthening its leadership in the region in a constantly evolving media environment.