For over 20 years, I’ve been passionate about branding, marketing, and communications, working with both B2C and B2B brands. I’ve successfully led diverse global teams to achieve excellent results. Recently, I’ve focused on developing strong brand storytelling with clear positioning and effective value propositions, central to the commercialisation of sustainable solutions.

Kati holds an MBA with focus on Communication and Management from Haaga-Helia University and a BA (hons) degree in design, business and marketing from Nottingham Trent University. Currently Kati is the Vice President of Stakeholder Relations at UPM.