Katja is Head of Performing Content at the German Press Agency, dpa. In the data science project DRIVE, she works with 20 german und austrian regional media houses to understand users, offer them personalized content and turn them into loyal subscribers. She recently launched a data-informed product, dpa-Themenwelten. It’s the first digital product at the German Press Agency to boost reader engagement. With it, dpa is actively supporting media houses in increasing their digital subscriptions. Katja is an experienced editor, previously she worked as a product manager at dpa.