Krifka Steffey is the Director of the Newsstand Division at Barnes & Noble in the United States. Barnes & Noble is the largest bookstore chain in the US with 630 stores in all 50 states, with the Newsstand Division carrying over 17,000 magazine issues each year. Krifka’s fifteen years of experience in the industry includes retail buying, merchandising, distribution, and logistics. Krifka is widely recognized for her development of new products with partners around the world.