Hee Ai started as a print journalist at Lianhe Wanbao and Lianhe Zaobao, but pivoted to produce online content and videos with the changing media landscape. She and her team started HeyKaki in 2022, a social media brand that produces fun yet informative Mandarin content for youths, specifically Gen Zs. As Editor of HeyKaki, she leads the team to find creative ways to incorporate news and adulting topics into content that matches youths’ media consumption habits on YouTube, Instagram and TikTok.