Lena Leibetseder (*1999) is Head of Digital Publishing at Russmedia. Previously, she worked for several years as an online journalist and Deputy Head of Online at the Austrian news magazine profil. She studied Journalism and Media Management in Vienna and Vancouver. In 2023, Leibetseder was named one of Austria’s “30 under 30” journalists and, in 2025, one of the “25 Young Leaders under 35” in the DACH region. In her work, she focuses on digital journalism, editorial processes, and the use of AI in media organizations.

* Picture by Nilay Türkyilmaz