levgeniia Oliinyk, PhD, is a media expert and Program Director at the Media Development Foundation, and a founder of the Kyiv Media School. Through her role at MDF, levgeniia has significantly contributed to the development of independent media in Ukraine. With a team of specialists, MDF engages in mentoring and advising media organizations in various areas, from content creation to strategic planning and team management. Their network encompasses 96 Ukrainian media outlets with a total monthly audience of 10 million viewers. Additionally, MDF’s research department conducts regular analysis of the media market and collaborates with other organizations to enhance the Ukrainian media landscape.