Liam Capati is a senior media and marketing leader with deep experience across digital, social, and integrated media strategy in the Philippine market. As Chief Media Officer, he leads multi‑disciplinary teams delivering data‑driven media solutions for local and multinational brands. Liam’s work spans brand building, performance marketing, and full‑funnel media measurement to drive both short‑term impact and long‑term brand growth. He is also deeply involved in media education and talent development, having taught digital, social, and integrated marketing strategy to undergraduate students, with a focus on media fundamentals and modern channel frameworks. At industry forums, Liam regularly speaks on future‑ready media operating models, agency‑client collaboration, media effectiveness, and building the next generation of marketing talent.