Lluís Cucarella is a journalist and CEO of the media consultancy Next Idea Media and the agency SSN Comunicación, as well as CEO & Managing Partner at JC Allman & Partners. He is also editorial director of the Journalism Laboratory of the Luca de Tena Foundation, and associate consultant at WAN-IFRA.

For more than 30 years he has held senior positions in Spanish media groups and newspapers. He has been deputy general manager of the digital area of Prensa Ibérica, director of online content, business director and director of digital transformation in numerous Spanish media, as well as director of newspapers such as Levante-EMV.
Specialized in audience development, business development and media transformation, he is also a teacher, columnist and lecturer.

With a degree in Information Sciences, he has also studied Business Administration and Management, as well as specific training at universities such as the Stephen M. Ross School of Business, (University of Michigan), among others.