Lluís Cucarella is a journalist and CEO of the media consultancy Next Idea Media, as well as editorial director of the Journalism Laboratory of the Luca de Tena Foundation.

For over 30 years, he has also held leadership positions in Spanish media groups and
newspapers. He has served as the deputy general manager of the digital area for Prensa
Ibérica, director of online content, business director, and director of digital transformation in
numerous Spanish media outlets, as well as the director of newspapers such as Levante-EMV.