Luciana started her career at IBM in Project Management for Latin America and then became CPO of Periódico Estadão in Brazil, leading the digital transformation of the company. She then joined Quartz as Senior Product Manager, achieving significant results such as increasing readership and creating a successful podcast. After her time at Bandeirantes Group in Brazil as Director of Product and Data, she currently serves as Media Business Advisor at MDIF. She is also Vice President of the Executive Board of the News Product Alliance.