María Noel is a journalist, specialized in audience development, content and product management. She is currently part of Clarín’s audience, subscriptions and marketing team. She actively participated in Clarín’s digital transformation where she collaborated with the different teams of the organization to achieve a product focused on audience acquisition, retention and loyalty. With more than 20 years of experience in media, she has been a mentor in sustainable business model development programs, trainer and consultant in several digital projects. She has collaborated with organizations such as WAN-IFRA, ADEPA, FOPEA, SembraMedia, IWPR and Fundación Gabo, among others.
Before joining Clarín’s subscriptions team, she worked at Infobae as head of audiences.
She holds a degree in Communication Sciences from Universidad Católica de Uruguay and is a Marketing Analyst. She holds a Master’s Degree in Journalism from Universidad de San Andrés and a Master’s Degree in Communication Management in Organizations from Universidad Austral.