Marie-Béatrice Vinit is a French professional specialising in subscription and distribution management, currently Subscription and Distribution Manager at La Provence. Before joining La Provence, she gained more than ten years of experience in the retail sector, where she held senior positions at leading companies such as Carrefour (notably as Head of Nolim Book), L’Oréal, and Leroy Merlin. She has distinguished herself in digital transformation and commercial project management, bringing recognised expertise in customer loyalty and innovation management. Since joining La Provence, Marie-Béatrice Vinit has implemented innovative strategies to boost subscriptions and optimise the newspaper’s distribution, actively contributing to the growth and transformation of the Marseille-based press group. Marie-Béatrice is a graduate of ESCP Europe (MiM, 2011).