Markus is the Chief Technology Officer at Ippen Digital and leads the company’s Incubator Lab — a forward-looking innovation hub focused on reimagining publishing, digital platforms, and AI-driven design. With over 16 years of experience, Franz brings deep expertise in digital transformation, adaptive work environments, and the integration of human and artificial intelligence. A committed advocate of systems thinking, he approaches challenges holistically, drawing on cognitive and neuroscience insights to design technology solutions that align with how people think, learn, and collaborate. His work emphasises the synergy between technological advancement and human-centred design to drive sustainable innovation.