Marta Algora holds a BA in Business Administration and a Master’s Degree in Communication and Digital Marketing. She began her career in Henneo 13 years ago becoming a key player in the digital transformation of one of the most influential media groups in Spain. Her trajectory has been fundamentally linked to areas such as digital product, data, audience development and in this last stage especially in the integration and promotion of artificial intelligence as a value-creating tool. She has recently been appointed Chief Digital Officer of Henneo, where she leads the strategy and growth of the digital business and is responsible for promoting and defining the development of the products of the different headers of the group as well as to continue advancing in terms of digitization and innovation.