Martin is co-founder Hint Media in Sweden- an innovative Stockholm-based media startup founded by journalists with backgrounds in leadership roles at Sweden’s largest media companies. Previously, Martin held the position of Deputy Publisher and Director of Editorial AI & Innovation at Aftonbladet. He was also Program Lead for Aftonbladet’s Artificial Intelligence Hub, a cross-functional group working full-time to develop, explore, and implement AI solutions, as well as to educate the editorial staff in relevant AI tools.